How to Use SEO(Search Engine Optimization) to Make a Startup Perform Better

Arti Sharma
3 min readOct 4, 2017

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If you are going to setup a startup or have already done, then availing SEO services from the best SEO Company Noida, techPAPA can be a crucial decision for enhancing your business growth.

It is considered as a fundamental rule that for the better performance of any business or say Startup, it is needed to be marketed well. Starting a new business is a sensational experience, though for marketing you need to be remaining attentive as it consumes talent, money, time, and resources. Being a startup you need to efficient with all these elements. For keeping these in balance, online marketing or SEO can be very crucial for a startup.

In recent time, the online marketing and SEO has transformed many new businesses into a well-established business. Let’s have a look on the things which you need to do through SEO of your website, which will enhance your reach to the potential clients.

1. Relevant Keywords: The basic SEO parameter will drive strong performance from the website, which is, the clever use of relevant keywords in the web-pages. You need to Research keywords thoroughly and use them as per the relevancy of business and subsequent competition on them.
Keywords are needed to be used carefully within the content as with the recent modifications in Google’s algorithm, over-use can be harmful. Here, professionals from the best SEO Company in Noida, techPAPA can help you in selecting best suitable keywords for effective SEO.

2. Informative & Engaging Content: Content is a prime tool to make the website visitors stay longer. The website should content informative and interesting content. Engaging content helps in connecting strongly with potential clients.
The quality of content would improve your rankings in SERPs. If visitors stay longer on the website due to such content, then it will amplify webpage’s time and reduce bounce rate of the website. These factors play the crucial role in deciding the search engine rankings of a website.

3. Mobile Oriented Website: Mobile searches have beaten the desktop searches and ignoring mobile friendly features of the website is simply not acceptable. So your business website must be responsive. Also, the content, whether textual or graphical is needed to be trim and designed in such way that it should complement the mobile size. You should focus to provide crucial information while taking less screen space.

4. Technical Rectifications & Link Building: There should be no broken links strictly. If redirection needed, then it should be done neatly. Error 404 is recommended to use if needed too. Build genuine links from other websites. With professional SEO services from TechPAPA, the best SEO Company in Noida you can become carefree regarding technical issues.
The relevant links along with quality content positively affect the search engine algorithms. It encourages higher ranks in search results & helps you beat your competitor in SERPs.

5. Presence on Social Media: As a brand, you need to maintain a solid presence on social media platforms. It has been observed during recent times, that many search engines are using social signs for deciding the rank of the website. So you can’t ignore the significance of social media. You need to maintain the social media profiles while updating them at a regular basis. There is a distinct term for it, known as SMO or Social Media Optimization.

6. Assessment through Analytics: You are suggested to constantly monitor the outcomes, to obtain better returns from the efforts you are putting in SEO of your website. With constant analysis and subsequent assessment, you can make your SEO campaign more cost-effective. Such approach will save you more money, providing the flexibility to use the already limited capital available for the startup on other resources.

An SEO campaign takes little longer to show their results, but consulting & hiring the best SEO Company in Noida like techPAPA, will pay profits in the long run. Just go for it and experience it!

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